IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Not for the boys!
Players don’t seem to think these bikes are too fast and too furious for the Indian market. Sanjay Tripathi, Divisional Head - Product Planning & Marketing, Yamaha India, comments, “Combined with higher levels of disposable income and a penchant of young people wanting to sport new and pricey models, superbikes are fast gaining a fan following among India’s rich and famous.” The superbike category in India is still in its nascent stages and the major audience is the metros. And more importantly, we have only three major players in the country so far (and practically two as Ducati would count as being in a category of its own; with products in the Rs.50 lakh plus category).
Yamaha’s R1 is undoubtedly the best in its class and there is no question about the popularity of Hayabusa among the Indian youth and in case of Ducati, the brand name is enough to turn a prospective (read stinking rich & thrill savvy) buyer into a customer. But how are R1 & Hayabusa competing for customer mind space in this incredibly small category? “It is really difficult to change someone’s mindset, as they are both legends in their own market” explains Atul Gupta, VP, Sales and Marketing, SMIPL.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Not for the boys!
Players don’t seem to think these bikes are too fast and too furious for the Indian market. Sanjay Tripathi, Divisional Head - Product Planning & Marketing, Yamaha India, comments, “Combined with higher levels of disposable income and a penchant of young people wanting to sport new and pricey models, superbikes are fast gaining a fan following among India’s rich and famous.” The superbike category in India is still in its nascent stages and the major audience is the metros. And more importantly, we have only three major players in the country so far (and practically two as Ducati would count as being in a category of its own; with products in the Rs.50 lakh plus category).
Yamaha’s R1 is undoubtedly the best in its class and there is no question about the popularity of Hayabusa among the Indian youth and in case of Ducati, the brand name is enough to turn a prospective (read stinking rich & thrill savvy) buyer into a customer. But how are R1 & Hayabusa competing for customer mind space in this incredibly small category? “It is really difficult to change someone’s mindset, as they are both legends in their own market” explains Atul Gupta, VP, Sales and Marketing, SMIPL.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
