IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Time to get real about virtual worlds
The prude in me made me walk out of that store with merely some fancy clothes and accessories, but I did find my way to some clubs. Fantastically created ambiences greeted me at every club I stepped into, which had plenty of thingamajigs that allowed you to make your avatar do the salsa, tango, belly dance etc and hug and kiss your partner. One of the clubs, Lara Beach Club, had posters of Aishwarya Rai, Mumtaz and Rajesh Khanna. Waqas Rau, co-owner of Lara Beach Club, boasted to me, “Lara Beach Club is now the biggest eastern club on SL with 1500+ members in only two months.” They’re not making any profits though, “I spend 50,000 L every month in running this club, but we’re only starting,” said Waqas. You can own lovely homes in such virtual worlds – complete with drapes, marble floors and chandeliers. I once, accidentally, teleported myself right into someone’s home, but thankfully the mistress of the house didn’t reproach me for the intrusion. Alicia told me that this house, which she shared with her SL husband and child, cost them 800 L per week. “My SL husband is my real life boyfriend since two years, but my daughter – I don’t know her in real life,” said Alicia, and so led me on to realise that SL has a number of adoption agencies. Here, children (in real life older than 18 years though – the minimum age required to register on SL) and parents wishing to adopt put up their profiles, and couples and children walk in and choose the people with whom they would like to build their virtual family. Disco Simons, owner of Kids Place Adoption Mall, believes that families in SL can become as precious as ones in real life. “Your feelings are real in this game as well. A lot of children come back to tell us how happy they are.” There are umpteen cities and communities in SL. To help me figure my way around, Ambassador Atlas had given me a number of landmarks to which I could teleport myself. “Violet is a small tightly knit community. Waterhead is vile and, at times, full of nihilistic twerps. Wengen is a small community of fun folks…” But the one place I was most excited at finding was Bollywood! A riot of colours and dome-shaped buildings greet you here. “Bollywood was the first Indian-themed island on Second Life. Since its launch in July 2007, it has grown to become one of the most popular hangout for Indians and others interested in Indian film and culture on Second Life,” says Siddharth Banerjee, founder & CEO of Indusgeeks Solutions P Ltd. “We realised early that it was important to invest in these worlds. Besides Bollywood, Indusgeeks also operates SLJobfinder.com, which is the largest employment service for virtual worlds like Second Life,” said Banerjee. Joni West from California is another entrepreneur who learnt early the possibilities SL presented to businesses. “I wound up establishing my own agency, This Second Marketing LLC, which brings real world clients into Second Life in an effective and relevant way. Our happy clients include Colgate, Nestle, IMAX, and CareerBuilder.com to name a few,” says Joni. On people investing in businesses in SL, Joni says, “There are thousands of people making more money from Second Life than they are paying to be there. A woman got famous by buying land early on and developed a housing project like a real world developer and reportedly made over a million real dollars in the real estate market. There are also some very successful clothing and furniture businesses. Pre-fab houses, body shapes, ‘skins,’ and animations are also lucrative businesses for those who take them seriously in Second Life.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Time to get real about virtual worlds
The prude in me made me walk out of that store with merely some fancy clothes and accessories, but I did find my way to some clubs. Fantastically created ambiences greeted me at every club I stepped into, which had plenty of thingamajigs that allowed you to make your avatar do the salsa, tango, belly dance etc and hug and kiss your partner. One of the clubs, Lara Beach Club, had posters of Aishwarya Rai, Mumtaz and Rajesh Khanna. Waqas Rau, co-owner of Lara Beach Club, boasted to me, “Lara Beach Club is now the biggest eastern club on SL with 1500+ members in only two months.” They’re not making any profits though, “I spend 50,000 L every month in running this club, but we’re only starting,” said Waqas. You can own lovely homes in such virtual worlds – complete with drapes, marble floors and chandeliers. I once, accidentally, teleported myself right into someone’s home, but thankfully the mistress of the house didn’t reproach me for the intrusion. Alicia told me that this house, which she shared with her SL husband and child, cost them 800 L per week. “My SL husband is my real life boyfriend since two years, but my daughter – I don’t know her in real life,” said Alicia, and so led me on to realise that SL has a number of adoption agencies. Here, children (in real life older than 18 years though – the minimum age required to register on SL) and parents wishing to adopt put up their profiles, and couples and children walk in and choose the people with whom they would like to build their virtual family. Disco Simons, owner of Kids Place Adoption Mall, believes that families in SL can become as precious as ones in real life. “Your feelings are real in this game as well. A lot of children come back to tell us how happy they are.” There are umpteen cities and communities in SL. To help me figure my way around, Ambassador Atlas had given me a number of landmarks to which I could teleport myself. “Violet is a small tightly knit community. Waterhead is vile and, at times, full of nihilistic twerps. Wengen is a small community of fun folks…” But the one place I was most excited at finding was Bollywood! A riot of colours and dome-shaped buildings greet you here. “Bollywood was the first Indian-themed island on Second Life. Since its launch in July 2007, it has grown to become one of the most popular hangout for Indians and others interested in Indian film and culture on Second Life,” says Siddharth Banerjee, founder & CEO of Indusgeeks Solutions P Ltd. “We realised early that it was important to invest in these worlds. Besides Bollywood, Indusgeeks also operates SLJobfinder.com, which is the largest employment service for virtual worlds like Second Life,” said Banerjee. Joni West from California is another entrepreneur who learnt early the possibilities SL presented to businesses. “I wound up establishing my own agency, This Second Marketing LLC, which brings real world clients into Second Life in an effective and relevant way. Our happy clients include Colgate, Nestle, IMAX, and CareerBuilder.com to name a few,” says Joni. On people investing in businesses in SL, Joni says, “There are thousands of people making more money from Second Life than they are paying to be there. A woman got famous by buying land early on and developed a housing project like a real world developer and reportedly made over a million real dollars in the real estate market. There are also some very successful clothing and furniture businesses. Pre-fab houses, body shapes, ‘skins,’ and animations are also lucrative businesses for those who take them seriously in Second Life.”For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...







