IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Next, PepsiCo also plans to develop an agri-hub (like ITC’s) for sourcing raw material for its snacks and juices ventures. In states like Punjab, it has already created fruit plantations. In fact, such initiatives have helped Nooyi to get hold of institutional buyers too (like UB Group’s contract to source 50% of its total annual requirement of barley). But the company isn’t trying to make India a global agri-sourcing hub. “We can’t meet the demand in India and we need to plant more trees for citrus-based fruits for our juices venture. So we don’t have the scope for export,” comments Sanjeev Chadha, CEO-Beverages, PepsiCo India.
One can also note that with an Indian origin CEO at the helm currently, this is a great time for Pepsi to strengthen its India connection. But more than that, the company realises that as competition gets fierce, it will have to take its goodwill hunting to a new level, both through Indianised products (with health written all over) and through CSR. High time for the ‘Youngistan’ brand to sober up and take up responsible profit making.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
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IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
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Next, PepsiCo also plans to develop an agri-hub (like ITC’s) for sourcing raw material for its snacks and juices ventures. In states like Punjab, it has already created fruit plantations. In fact, such initiatives have helped Nooyi to get hold of institutional buyers too (like UB Group’s contract to source 50% of its total annual requirement of barley). But the company isn’t trying to make India a global agri-sourcing hub. “We can’t meet the demand in India and we need to plant more trees for citrus-based fruits for our juices venture. So we don’t have the scope for export,” comments Sanjeev Chadha, CEO-Beverages, PepsiCo India.
One can also note that with an Indian origin CEO at the helm currently, this is a great time for Pepsi to strengthen its India connection. But more than that, the company realises that as competition gets fierce, it will have to take its goodwill hunting to a new level, both through Indianised products (with health written all over) and through CSR. High time for the ‘Youngistan’ brand to sober up and take up responsible profit making.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
